The Story of Edit
Since Lauren was a little girl, she was intrigued with colors, clothes and accessories…all things fashion! At age four, when asked to name her favorite color, Lauren had an unusual and confident reply:: “I have two: Periwinkle and Terracotta.” (It’s no secret she was a child of the early ’80’s!) If you talked to Lauren’s mom, she’d tell you that since the age of six, Lauren has rarely been spotted without her seasonal handbag and coordinating accessories.
An Atlanta native, Lauren noticed her friends and family asking her for wardrobe advice. Lauren found herself receiving phone calls from friends asking for shopping tips or needing help designing new outfits out of existing clothes…She was even paid to help women twice-her-age shop during her high school years! Styling others became of passion and a creative outlet for Lauren, and she developed a love for helping people develop their own personal style.
After graduating from the Terry College of Business at the University of Georgia, and dabbling in fashion, retail-sales and modeling over the years, Lauren was hit with what she likes to call “a light-bulb moment” (some might call it an epiphany):: she realized that she could do the styling, shopping and wardrobing she loved all the time...and could make a career out of it!
In 2008, Lauren officially launched both her dream and something she had been doing her entire life…and called it a company named Edit by Lauren.
The rest is history in the making…!
**Edit by Lauren is based in Atlanta, GA and services the entire Southeastern U.S.
Inquire for information regarding travel to other parts of the U.S.**
Meet Angela King, Jr. Stylist
For Angela, getting dressed each day has always been a source of fun and an opportunity to be creative! Even as a little girl, Angela would plan out her outfits the night before. No activity was trivial enough to dress down for…hats and embellished jeans were a must! Then, in high school, “brain-storming” different outfits she could create out of what was already in her closet became a source of distraction. It was not until college that Angela realized she could turn this “distraction” in to a career path.
Now, with a Fashion Merchandising degree under her belt and many years of experience in helping retail store customers as well as friends and family, “brain storm” outfits they can be excited to wear, Angela is joining Edit by Lauren as the company’s first Jr. Stylist.
Angela says, “I am thrilled to join Lauren as a part of the Edit team! I believe everyone has their own style – some unsure of what that style looks like – and that’s where I can help. I can’t wait to help you develop your own personal style and show you new ways to create more fashion-forward and unique looks!”